Journal theme
How You Are Described in Your Absence
Your reputation is already being described. The question is whether the words are yours.
Branding is description
For an individual, a brand is simply the consistent way you are described when you are not present — on a profile, in an introduction, in a proposal.
One sentence first
Before any profile is rewritten, settle a single sentence: what you do, for whom, and what is different about how you do it. Everything else borrows from it.
Consistency without repetition
LinkedIn, a bio and a website should sound like one person without repeating the same paragraph. Each carries the same idea at a different length.