LinkedIn profiles
Headline, About section and experience entries written to be read by people, not just found by search.
Services
Professional Branding
How you are described when you are not in the room: your LinkedIn profile, professional profiles and positioning — written so each one sounds like the same person.
Is this for you?
This service suits you if…
- Your LinkedIn profile no longer matches the work you do now.
- You work independently and need a clear way to say what you offer.
- Different profiles describe you in different ways, and none quite fits.
What the work involves
A coherent professional presence across profiles, platforms and introductions.
Positioning & value proposition
A short, exact statement of what you do and for whom, which the rest of your material can rely on.
Professional profiles
Directory listings, speaker pages and partner profiles drawn from the same core statement, each at the length it needs.
Documents covered
Everything this service can include.
01
Career Branding
02
Personal Branding
03
LinkedIn Profiles
04
LinkedIn Branding
05
Professional Positioning
06
Value Proposition
07
Professional Profiles
08
Speaker & Directory Listings
What you receive
- Profile copy, section by section
- A positioning statement you can reuse
- A round of refinement based on your written feedback
Investment
Agreed with Heather, in writing, before work begins.
No two records need the same amount of work, so there is no fixed price list. Once Heather has read what you send, he replies with the proposed scope and the investment for your project. Nothing starts until you have agreed it.
The work focuses on presenting experience, expertise and direction clearly. It does not extend into legal, recruitment, governance or investment advice.
Begin in writing
Tell Heather what you need.
You do not need the perfect terminology. Write what is happening and what you are working toward.