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Heather Russell Writing
The Journal

Journal theme

Personal Positioning

Positioning is choosing what you want to be considered for — and saying so.

Choosing is the work

Trying to appeal to every possible role makes a profile vague. Positioning means deciding which opportunities you want to be first in line for.

Evidence follows the claim

Once the position is stated, every document should supply proof for it, and quietly drop what does not support it.

Revisit it

Positioning is worth checking at every move. What was right three years ago may now undersell you.

Begin in writing

Tell Heather what you need.

You do not need the perfect terminology. Write what is happening and what you are working toward.

Write to Heather